Teens say they don't vape, they 'Juul.' That makes the activity hard to track Los Angeles Times The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, In A Vape Compared Poison Center Warns Of JUUL Use; 1 Pod Has 5% Nicotine Or 1 Pack Of 20 Cigarettes One Juul Pod Is Equivalent To How Many Cigarettes A Day Juul can continue to sell e cigarettes, FDA says